Music Analytics Platform for Brands
UX Strategy, Wireframing, UI Design
As my first solo UX project, Guvera Australia required an analytics platform for their brands and labels to keep track of their brand and artist profiles on the Guvera music streaming platform.
What’s a Rich Text element?
Sunheading
Another subheading
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
- This is an example bullet point text,
- Here
- And here
- Also this line as well.
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
And here is a really important quote that I'll want to highlight.
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UX Strategy, Wireframing, UI Design
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Brief
Back in early 2016 myself, a few developers and a product manager from the Guvera product team were given the task of creating a streamline area where our brands and labels can access insightful analytics around their follower's engagement.
Strategy
I worked closely with the stakeholders and project manager to determine what insights were the most important for the brands and labels. We considered our top brands such as Lenovo and Virgin Australia, as well as smaller brands and artists. Their goal was simple, learn which playlists have the most active followers, (listening to and sharing) and give the brands and artists insights into who and where those users are.
This information provided valuable insight into the brand and artist's dedicated followers that they can then utilise to retarget similar user groups on other platforms. The labels could learn more about where and when their artist should tour, and who they should associate as their fans.
Knowing the big picture of the project allowed me to create the most appropriate layout on the platform to achieve this goal.
Outcome
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Applications Used
Sketch