I was asked to refresh the entire user experience for the mumaco app within one month. This included everything from user flows through to polished designs.
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And here is a really important quote that I'll want to highlight.
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Mumaco came to Adaptive Media, in need of a completely new app. They had only recently had their initial app developed by an offshore agency, and were unhappy with the user experience, designs and development of the app.
My objective was to review and highlight the UX issues of their existing app, along with reviewing market competitors, and create an app that could be compared to other leading apps in the marketplace, using the best design-thinking.
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A review of their existing app as well as a competitor review were requested by the client
Before the review, I determined the goals of both of the app's stakeholders—Mumma Co and the users.
This allowed me to review the existing app with the goals in mind, seeing how well it achieved them, with the awareness of both the Parent and Sitter's motivations, concerns, wants and needs.
Next, I downloaded and tested the onboarding and booking experience of 2 direct competitors, and 4 international competitors of leading apps that offer babysitting booking services.
Recording the user's experience in competitor apps and including them in my review really assisted the client in understanding the level of UX that user's expect in today's leading apps.
Based on the analysis of the existing Muma Co app, and the direct and leading competitors, I determined important conclusions that would give the new Mumaco app experience a leading advantage.
The ability to communicate the most optimal user experience to the client allowed them to visualise the journey of the user in a quick and digestible way.
The app was essentially two seperate apps, one for the Parents, another for the Sitters.
We optimised the experience by asking the parent for the required information at the start of the onboarding journey and gave them the option to complete their profile during onboarding, or skip, giving the parents direct access to the app, to view sitters straight away.
Sitters were required to complete a more complex onboarding, and weren't able to enter the app until their documentation had been validated. This was for the safety and security of the family profiles and information within the app.
Minimal changes were made to the journies, and it left the stakeholders with confidence before entering the wireframe stage.
It also prevented a lot of changes and time during the upcoming stages.
From the user flows, and the conclusions from the research report, I developed wireframes for the entire application.
This included a conversational-style onboarding experience for both the sitters and parents.
The client was able to interact with the low-fidelity prototype on their own mobile device, which gave them confidence in the project and the new user experience.
Using InVision, the client could quickly post notes throughout the screens where they required an adjustment.
Once the wireframes were approved by the client, it was a quick process to update fonts, colours and text styles. to the symbols within Sketch.
As I work with Sketch symbols, applying the design was a quick process.
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Giphy Capture to capture UX Interactions & Experiences
Google Slides to present UX & Competitor Analysis
Sketch for UX explorations and solution
InVision for low-fi prototyping
InVision Inspect to handover the final solution to developers