Express Checkout, scaled more than 100×.
Klarna is a publicly listed company, so specific figures and unreleased screens can't be shared here. Numbers are rounded, and the screens shown are from the live product with personal details blurred. I'm happy to walk through the work in more detail in conversation, within what I'm able to share.
I was responsible for...
- Leading the UX for Express Checkout
- Digging into qualitative and quantitative data to find the changes with the biggest effect on conversion
- Benchmarking against competing express checkouts to align stakeholders on direction
- Designing how people manage delivery inside Express Checkout: who it goes to, how it gets there and what it costs
- Designing multiple shipping addresses within Express Checkout
I led the UX for Klarna's Express Checkout as its purchase volume scaled more than 100×.
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Project objectives...
Scale Express Checkout to more merchants and partners, and raise its conversion rate, while keeping the experience consistent between checkout and the Klarna app.
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Klarna is a publicly listed company, so specific figures and unreleased screens can't be shared here. Numbers are rounded, and the screens shown are from the live product with personal details blurred. I'm happy to walk through the work in more detail in conversation, within what I'm able to share.
I was responsible for...
- Leading the UX for Express Checkout
- Digging into qualitative and quantitative data to find the changes with the biggest effect on conversion
- Benchmarking against competing express checkouts to align stakeholders on direction
- Designing how people manage delivery inside Express Checkout: who it goes to, how it gets there and what it costs
- Designing multiple shipping addresses within Express Checkout
• • •
Project Details...
Scaling the product
Express Checkout puts a Pay with Klarna button wherever someone is ready to buy: on product pages, in minicarts and shopping carts, on wishlists and on the checkout page itself. I led its UX through a period of fast growth, using monthly growth insights from qualitative and quantitative data to decide what to fix next.
Merchants using Express Checkout: Confidential
Impact: purchase volume scaled more than 100×.
Managing delivery inside Express Checkout
An express checkout only earns its name if the whole order can be finished inside it. I led the UX for managing delivery within the flow: confirming who the order is delivered to, choosing a delivery method, and seeing what it costs and when it arrives before paying, all without being sent back to the merchant's own checkout.
That requirement was what stood between Express Checkout and availability through one of Klarna's largest partners.
Monthly volume unlocked through that partner: Confidential
Multiple shipping addresses
I led design for multiple shipping addresses, keeping the experience consistent between the purchase flow, the Klarna app and people's shopping profile.
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Applications Used
Applications Used
Figma for design concepts and prototyping